Dünyadaki en güçlü kafe markalarından biri olan Starbucks 1971’den bu yana süregelen logo değişiminde yeni bir adım daha attı. 40. yılına girmeye hazırlanan şirket yeni logosunu tanıttı. Dış tarafındaki daireyi kaldırarak daha minimalize bi tasarıma geçen Starbucks’ın yeni logosu şöyle;

Starbukcs’ın 1971’den bu güne kadar olan logo değişiklikleri ise şöyle;

Şirketten gelen açıklamayı okumak isteyenler için;

‘the details came next. the 20-year old logo was built in the early days of autotrace
and it showed – points everywhere. we improved composition, brought in more
sophisticated stroke width and spacing and a smoother line flow. when it came to her
– the siren – we enhanced her form in subtle ways, smoothing her hair, refining her
facial features, weighting the scales on her tail to bring the focus to her face. we
enlisted the branding firm of lippincott to help with these refinements, and give us a
better global perspective on the entire identity system.’

‘the result is an evolved logo that celebrates the siren in a much bolder way – it’s more
expressive and energetic and still uses the same vibrant green circle that is so well
recognized by our customers around the world.’
mike p., senior creative manager, starbucks